Monday 6 May 2013

Global Branding Quote

'Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and sony personal CD players and head for school."

- Naomi Klein, (1999) No Logo: Taking Aim at the Brand Bullies.

A very fitting quote to sum up the influence global brands have had on the world, apart from the personal CD player which is a bit out of date.

-Ruth

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