After a lecture on post modernity it got me thinking about how my opinion on globalisation has been influenced by the post modern environment I've grown up in, opposed to someone that grew up before post modernity and globalisation. Post modernity began anywhere between the 1950's and the 1970's, its debatable. The world shifted from rational thought where industrialisation and mass production ruled, to consumption, technology, hyper-reality and popular culture. Having always lived in a society where consumption is everything and we buy because we want not because we need has allowed me to have a positive opinion on globalisation. Due to globalisation I can buy online twenty four hours a day, talk to people on the other side of the world and even blog about globalisation. This post modern environment has therefore allowed me to experience the positives of globalisation and allowed me to discard the negatives. Leaving me with a positive opinion of globalisation and how its shaped the world.
-Ruth
Tuesday, 30 April 2013
The Designer and Globalisation
http://www.dbdaishu.com/design/index.php/component/content/article/48-design/122-the-designer-and-globalization
Some interesting points made on the impact designers have on globalisation and the corporations that are 'in control'
Ricky
Some interesting points made on the impact designers have on globalisation and the corporations that are 'in control'
Ricky
Social Media = Globalisation
After watching this its hard to deny that every single one of us is experiencing Globalisation everyday, all because of the technologies we surround ourselves with.
Ricky
Future Technologies involving Globalisation
I was researching this in the first term of our 2nd year, for the art direction project, and I'm still thinking about it now. Post-humanism or transhumanism is the belief of a state beyond what we are now - forced evolution. These are things like androids; enhanced human body parts, whether through technology or drugs; and the scariest one i think, living in a virtual world/ mind uploading.
So this is the belief that one day we will become so reliant on technology and the internet that we will one day develop the ability to upload ourselves digitally and live forever in this cyber world, leaving our human bodies behind.
If this were to happen then everything would change, there would be no more countries or borders, even things like race and gender could be changed. It would be like social networking on a massive scale. You could upload/ download memories or thoughts to share around, communicate with anyone at any time... and this is just a tiny section of what would be possible. Very scary stuff and yet seems very likely the way things are changing today.
I'm honestly unsure of what i think of all this...
Ricky
More on Communication
After reading a journal about how globalisation has developed because of communication I came across some staggering facts.
"90% of internet users are Westerners; in 2004, in the USA, there were 195 million internet servers, in Europe 22 million, whereas in Africa only 300,000; the city of New York alone has more phone channels than the entire continent of Africa. Such unequal opportunity has lead to the exclusion of 3 billion people from scientific knowledge and process."
As the word globalisation would suggest to incorporate the whole world it is clear from the facts that it doesn't. This is because for countries to join in the globalisation process they have to contribute a minimum level of means and infrastructure required to become connected with the rest of the world on a global scale. The ever growing scale of globalisation has therefore left an unequal divide between the countries who have greatly benefited from it and those who haven't.
However this divide isn't totally accurate as communication through means like the internet has broken down barriers between groups of people and their different cultures. This has seen a hugh rise in immigration leading to more people holding multiple citizenships. Everyone now has the freedom to live where they wish because of the growing relationships between countries.
As McLuhan stated "the evolution of the means of communication has reduced the importance of the physical presence in the favour of the way we live the experience of the people and events...as a result, the place you are in is less important than what you know or live."
Luminita and Soproni (2011) Introduction. The Globalisation of Communication, Eurolimes.
-Ruth
"90% of internet users are Westerners; in 2004, in the USA, there were 195 million internet servers, in Europe 22 million, whereas in Africa only 300,000; the city of New York alone has more phone channels than the entire continent of Africa. Such unequal opportunity has lead to the exclusion of 3 billion people from scientific knowledge and process."
As the word globalisation would suggest to incorporate the whole world it is clear from the facts that it doesn't. This is because for countries to join in the globalisation process they have to contribute a minimum level of means and infrastructure required to become connected with the rest of the world on a global scale. The ever growing scale of globalisation has therefore left an unequal divide between the countries who have greatly benefited from it and those who haven't.
However this divide isn't totally accurate as communication through means like the internet has broken down barriers between groups of people and their different cultures. This has seen a hugh rise in immigration leading to more people holding multiple citizenships. Everyone now has the freedom to live where they wish because of the growing relationships between countries.
As McLuhan stated "the evolution of the means of communication has reduced the importance of the physical presence in the favour of the way we live the experience of the people and events...as a result, the place you are in is less important than what you know or live."
Luminita and Soproni (2011) Introduction. The Globalisation of Communication, Eurolimes.
-Ruth
Monday, 29 April 2013
Global Branding in the Digital World
https://www.youtube.com/watch?v=6nbyqkTtK6
I know this is a really long talk but it raises some brilliant points when it comes to promoting global brands.
It mostly focuses around the quality of advertising. Quality is what is going to sell. If something really surprises you or really catches your attention in a brand you're going to remember it. Viral videos are great at this. They create a brilliant vibe, and get people communicating with each other, talking about the brand and this great new video. Clever brands get involved with these talks on social network sites, giving themselves a personality which people can really relate to.
From what i've gathered from the clip and from my own experiences, I find that most brands that successfully promote themselves/ advertise themselves in the digital world have humanised their brands or given themselves a personality. http://www.comparethemarket.com compare the market with the meerkat at the forefront is a great example given by one of the speakers. Everybody knows about it and most seem to love it. They've got an interactive website to go along with this personality, as well as a collectable toys, just inviting all kinds of people to join them. This is brilliant branding because it is making insurance more enjoyable and maybe even fun, all creating a positive and comfortable attitude around their brand.
There are all kinds of strategies in branding but with people spending more and more time online i think the most successful advertising will be done in the digital world.
Ricky
I know this is a really long talk but it raises some brilliant points when it comes to promoting global brands.
It mostly focuses around the quality of advertising. Quality is what is going to sell. If something really surprises you or really catches your attention in a brand you're going to remember it. Viral videos are great at this. They create a brilliant vibe, and get people communicating with each other, talking about the brand and this great new video. Clever brands get involved with these talks on social network sites, giving themselves a personality which people can really relate to.
From what i've gathered from the clip and from my own experiences, I find that most brands that successfully promote themselves/ advertise themselves in the digital world have humanised their brands or given themselves a personality. http://www.comparethemarket.com compare the market with the meerkat at the forefront is a great example given by one of the speakers. Everybody knows about it and most seem to love it. They've got an interactive website to go along with this personality, as well as a collectable toys, just inviting all kinds of people to join them. This is brilliant branding because it is making insurance more enjoyable and maybe even fun, all creating a positive and comfortable attitude around their brand.
There are all kinds of strategies in branding but with people spending more and more time online i think the most successful advertising will be done in the digital world.
Ricky
Cultural Cross-polliniation in Animals - Cane Toad
The much maligned venomous cane toads earned their bad reputation shortly after being released into the Australian ecology in 1935 with the hope that they would control the destructive cane beetle population. They turned out to be failures at controlling beetles, but remarkably successful at reproducing and spreading themselves.
About 3,000 cane toads were released in the sugarcane plantations of north Queensland in 1935. They now number well into the millions, and their still expanding range covers thousands of square miles in northeastern Australia. They are considered pests, and government eradication efforts include asking residents to help collect and dispose of them.
Cane toads are large, stocky amphibians with dry, warty skin, and are native to the southern United States, Central America, and tropical South America. Their numbers are manageable in their natural range, but they have thrived in Australia because there are few natural predators, they breed easily, and they have abundant food, including pet food, which they steal from feeding bowls left outside of homes.
Their effects on Australia's ecology include the depletion of native species that die eating cane toads; the poisoning of pets and humans; depletion of native fauna preyed on by cane toads; and reduced prey populations for native insectivores, such as skinks.
Cane toad venom is a mix of toxins that primarily affects the functioning of the heart. It is present throughout their bodies and is secreted as a milky liquid from the parotoid glands located over the toad's shoulders. Envenomation is painful, but rarely deadly to humans, although some people have died from eating cane toads and even their eggs.
~ Josh
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